Course Objectives

This course aims to:

1. Reinforce students’ comprehension of English through practical business communication scenarios. This includes engaging in conversations, asking for and providing information related to business situations, conducting telephone conversations, crafting business emails, scheduling appointments, writing memos, managing daily work schedules, facilitating meetings, delivering presentations and demonstrations, applying for jobs, negotiating and signing contracts, and interpreting operational manuals and digital media.
2. Develop students’ English language proficiency across the four core skills: listening, speaking, reading, and writing. This will involve listening to and following instructions, expressing intent and commitment, and applying these skills to business planning through practical exercises.
3. Foster a positive attitude and mindset towards oneself and others. Students will be encouraged to act responsibly towards themselves, colleagues, society, and organizations.

10 Course Learning Outcomes (CLOs)

Upon successful completion of this course, students will be able to:

CLO1: Actively engage in blended learning activities to develop English language proficiency, fostering their potential as creative entrepreneurs or business professionals and responsible digital citizens.

CLO2: Articulate the use of English by participating in activities designed to enhance business-oriented English language skills in creative contexts.

CLO3: Select and apply appropriate English language in the operational processes of creative businesses, digital technology enterprises, or their application within the digital economy and society.

CLO4: Choose effective communication strategies by developing foundational English listening, speaking, reading, and writing skills pertinent to creative business scenarios.

CLO5: Present outcomes derived from foundational English listening, speaking, reading, and writing skills in the context of creative business situations.

CLO6: Practice flexible thinking to resolve situations encountered in business activities and cultivate a determined, quality-driven approach to creative problem-solving.

CLO7: Explain value creation from English language information relevant to creative businesses.

CLO8: Demonstrate discipline and responsible work habits by completing tasks within designated timelines.

CLO9: Exhibit polite conduct and project a creative personality, aligning with the unique aspects of Thai culture while connecting with international standards.

CLO10: Cultivate emotional intelligence, fostering a positive attitude towards themselves and others, and developing the habits of a good digital citizen within the digital economy and society.

Tongprasong, P. (2025). English for Creative Business. Graphics Site Center, Suan Dusit University.

Learning Activities

Our learning journey in this course will involve a variety of engaging activities. You can expect a blended learning approach, combining in-class sessions with online resources and practical applications. This will include:

• Interactive discussions and group work: To encourage active participation and peer learning.
• Case studies and problem-solving exercises: To apply theoretical concepts to real-world business scenarios.
• Role-playing and simulations: To practice communication and negotiation skills in a safe environment.
• Presentations and demonstrations: To develop your public speaking and explanatory abilities.
• Individual and collaborative projects: To foster independent research and teamwork.
• Digital literacy tasks: To enhance your skills in using various online tools and platforms relevant to business communication.

Weekly List:

WEEK1: Course Introduction and Getting to Know Our Students; Foundations of Workplace Communication

WEEK2: Active Listening and Following Instructions

WEEK3: Clear and Concise Spoken Communication

WEEK4: Reading for Understanding in the Workplace

WEEK5: Fundamentals of Business Writing

WEEK6: Expressing Intention and Determination

WEEK7: Planning for a Business (Language Focus)

WEEK8: Asking and Giving Information Professionally

WEEK9: Navigating Digital Conversations

WEEK10: Business Communication via Electronic Mail

WEEK11: Managing Schedules and Appointments

WEEK12: Note-Taking and Daily Work Schedules

WEEK13: Meeting Arrangement and Participation

WEEK14: Presentation and Demonstration Skills

WEEK15: Negotiation, Contracts, and Job Applicationss

Grading Systems:

WEEK1: Course Introduction and Getting to Know Our Students

Welcome to the course! This session is designed to help you familiarize yourselves with the subject matter and for us to get to know each of you better. Understanding your backgrounds and aspirations will help us tailor the learning experience to be as effective and engaging as possible.

Foundations of Workplace Communication

Main Topic: Introduction to Business English

Subtopics:

(1)  The importance of effective communication in creative business.

(2)  Understanding different communication styles and contexts.

(3)  Setting communication goals for professional success.

(4)  Overview of the course and learning objectives.

WEEKLY LISTs

WEEK2: Active Listening and Following Instructions

Main Topic: Mastering Receptive Communication

Subtopics: [PDF]

(1)  Principles of active listening: focusing, interpreting, recalling.

(2)  Identifying different types of commands and instructions.

(3)  Strategies for accurate comprehension and compliance.

(4)  Practicing listening to and following multi-step directions.

UP^

WEEK3: Clear and Concise Spoken Communication

Main Topic: Developing Effective Speaking Skills

Subtopics:

(1)  Clarity of articulation and pronunciation.

(2)  Using appropriate tone and register in professional settings.

(3)  Structuring spoken information logically.

(4)  Practicing clear and concise explanations.

WEEKLY LIST

WEEK4: Reading for Understanding in the Workplace

Main Topic: Enhancing Reading Comprehension

Subtopics:

(1)  Identifying main ideas and supporting details.

(2)  Understanding different types of workplace documents (brief memos, notices).

(3)  Developing strategies for efficient reading.

(4)  Practicing reading and summarizing information.

WEEKLY LIST

WEEK5: Fundamentals of Business Writing

Main Topic: Introduction to Business Writing

Subtopics:

(1)  Principles of clear, concise, and professional writing.

(2)  Understanding different formats of business communication.

(3)  Focusing on grammar, punctuation, and spelling accuracy.

(4)  Practicing writing short, clear messages.

UP^

WEEK6: Expressing Intention and Determination

Main Topic: Communicating Purpose and Drive

Subtopics:

(1)  Using language to clearly state intentions and goals.

(2)  Employing persuasive language to convey determination.

(3)  Understanding non-verbal cues that reinforce intention.

(4)  Practicing expressing intentions in various scenarios.

UP^

WEEK7: Planning for a Business (Language Focus)

Main Topic: Language for Business Planning

Subtopics:

(1)  Using language to articulate business ideas and concepts.

(2)  Describing target markets and potential challenges.

(3)  Formulating goals and objectives using precise language.

(4)  Practicing presenting business plans orally and in writing.

WEEKLY LIST

WEEK8: Asking and Giving Information Professionally

Main Topic: Information Exchange Skills

Subtopics:

(1)  Formulating clear and effective questions.

(2)  Providing accurate and relevant information.

(3)  Using appropriate language for different information-seeking contexts.

(4)  Practicing asking for and giving directions, details, and clarifications.

UP^

WEEK9: Navigating Digital Conversations

Main Topic: Effective Online Communication

Subtopics:

(1)  Netiquette and professional online behavior.

(2)  Writing effective instant messages and online forum posts.

(3)  Understanding the nuances of asynchronous and synchronous digital communication.

(4)  Practicing clear and concise digital exchanges.

UP^

WEEK10: Business Communication via Electronic Mail

Main Topic: Mastering Business Emails

Subtopics:

(1)  Writing professional and effective email subject lines.

(2)  Structuring business emails clearly and concisely.

(3)  Using appropriate tone and language for different email purposes.

(4)  Practicing writing various types of business emails (requests, updates, confirmations).

UP^

WEEK11: Managing Schedules and Appointments

Main Topic: Language for Organization

Subtopics:

(1)  Asking for and giving information about availability.

(2)  Making, confirming, and rescheduling appointments.

(3)  Using appropriate language for telephone and email appointment arrangements.

(4)  Practicing scheduling scenarios.

WEEKLY LISTs

WEEK12: Note-Taking and Daily Work Schedules

Main Topic: Documenting and Organizing Information

Subtopics:

(1)  Developing effective note-taking strategies during meetings and presentations.

(2)  Understanding different formats for daily work schedules.

(3)  Using language to clearly outline tasks and priorities.

(4)  Practicing note-taking and creating personal schedules.

UP^

WEEK13: Meeting Arrangement and Participation

Main Topic: Language in Meetings

Subtopics:

(1)  Language for initiating and proposing meetings.

(2)  Participating effectively in discussions: expressing opinions, agreeing, disagreeing respectfully.

(3)  Summarizing key points and action items.

(4)  Practicing meeting scenarios.

WEEKLY LIST

WEEK14: Presentation and Demonstration Skills

Main Topic: Delivering Effective Presentations

Subtopics:

(1)  Structuring a clear and engaging presentation.

(2)  Using visual aids effectively (language focus).

(3)  Practicing clear and confident delivery.

(4)  Handling questions and feedback professionally.

UP^

WEEK15: Negotiation, Contracts, and Job Applications

Main Topic: Advanced Business Communication Skills

Subtopics:

(1)  Language for effective negotiation: expressing needs, making concessions.

(2)  Understanding key terms and phrases in contracts (introduction).

(3)  Writing effective job applications and cover letters.

(4)  Practicing negotiation scenarios and application writing.

UP^

Grading Systems:

Your performance in this course will be evaluated according to the grading criteria set forth by Suan Dusit University regulations. The assessment of course learning outcomes (CLOs) will use the following percentage-based grading scale:

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