Research Reference
Tongprasong, P. & Paksa, T. (2024). Innovation in Developing Entrepreneurship Potential in Urban Food Businesses, Bangkok . Research Report, Suan Dusit University (National Research Office).
Urban Food Businesses Entrepreneurship Potential (EP / EO)
Refers to the ability of individuals to apply knowledge, skills, and cognitive resources to create value, manage resources, and use digital technology creatively to present unique products and services.
Characters of Entrepreneurial Orientation (CEO)
- Innovativeness: Recognizing changes, seizing opportunities, and implementing new ideas in a distinctive market approach.
- Taking Risks: Ability to handle uncertainties, invest resources, and make bold decisions.
- Proactiveness: Forward-looking actions to identify opportunities and lead the market creatively.
- Competitive Aggressiveness: Ability to compete vigorously and overcome market obstacles.
- Autonomy: Capacity to make independent decisions under resource constraints.