English for Creative Business Β· 3691202

DIGITAL
COMMUNICATION BUILDER

Metro Station 09: Navigating Digital Conversations. Learn to communicate clearly, appropriately, and professionally in digital environments by choosing the right channel, time mode, message, tone, and netiquette.

Read the Situation β†’ Choose the Channel β†’ Choose the Time Mode β†’ Write Clearly β†’ Adapt the Tone β†’ Apply Netiquette β†’ Check Before Sending
πŸ‘€ SITUATIONπŸ“± CHANNEL⏱️ TIME ✍️ MESSAGE🎭 TONE🀝 NETIQUETTE πŸ” CHECKπŸ“€ SENDπŸ›‘οΈ DIGITAL TRUST
Visual Learning Map

The Digital Communication Metro Journey

Seven learning stations help students move from reading a communication situation to sending a clear, professional digital message.

The Digital Communication Metro Journey

Learning message: Think before you type. Choose before you send.

240 Minutes

Four-Hour Learning Journey

Every activity creates a visible output that becomes part of the student's Digital Communication Portfolio.

Four-Hour Learning Journey
Learning by Doing

Activity Sequence

Students learn through practical digital communication decisions, message redesign, platform selection, and workplace simulation.

ACTIVITY 0 Β· πŸ•΅οΈ

Digital Message Detective

Identify what makes a digital message unclear, inappropriate, or unprofessionalβ€”then repair it.

Digital Message Detective

Learning message: A message can be understandable but still be professionally inappropriate.

ACTIVITY 1 Β· πŸ“±πŸ’»

Channel Matchmaker

Choose the right communication channel for the right purpose.

Channel Matchmaker
Urgency + Complexity + Feedback + Record β†’ CHANNEL
ACTIVITY 2 · ⏱️

Now or Later?

Decide whether communication needs real-time interaction or can happen asynchronously.

Synchronous vs Asynchronous Challenge

Learning message: Choose the communication mode that matches the communication need.

ACTIVITY 3 Β· βœ‚οΈβœ¨

Message Makeover Lab

Transform a messy message into a clear, concise, complete, courteous, and correct professional message.

Message Makeover Lab
5C Check: CLEAR Β· CONCISE Β· COMPLETE Β· COURTEOUS Β· CORRECT
ACTIVITY 4 · 🎭

Tone Translator

Adapt the same core message for different audiences and professional relationships.

Tone Translator
Audience + Purpose + Relationship β†’ Appropriate Tone
ACTIVITY 5 · 🚦

Netiquette Traffic Light

Decide whether online behavior should receive GO, THINK, or STOP.

Netiquette Traffic Light

Golden rule: Behind every screen is a person.

ACTIVITY 6 Β· πŸ’¬πŸ§΅

Chat vs. Forum Challenge

Communicate the same information effectively through two different digital platforms.

Chat vs Forum Challenge

Learning message: Different platforms require different communication styles.

ACTIVITY 7 · 🚨

Digital Misunderstanding Rescue

Repair ambiguity before it becomes a workplace problem.

Digital Misunderstanding Rescue
πŸ˜• UNCLEARβ†’πŸ›‘ DON'T ASSUME→❓ CLARIFYβ†’πŸ’¬ REPHRASEβ†’πŸ” CONFIRMβ†’πŸ€ SHARED UNDERSTANDING
ACTIVITY 8 Β· πŸ§ πŸ“€

Think Before You Send

Build a professional habit: pause before sending.

Think Before You Send
WHO? β†’ WHY? β†’ WHERE? β†’ HOW? β†’ CHECK β†’ SEND
ACTIVITY 9 Β· πŸ’ΌπŸ’»

Digital Workplace Mission

The final team challenge integrates channel selection, message design, tone, netiquette, and professional response.

Digital Workplace Mission
Performance Task

60-Second Digital Communication Challenge

Students receive 30 seconds to think and 60 seconds to respond to a digital workplace situation.

60-Second Digital Communication Challenge
Feedback for Growth

Peer Feedback β€” 2 Stars + 1 Fix

Feedback stays clear, specific, helpful, and respectful.

Peer Feedback 2 Stars plus 1 Fix
Responsible AI

AI Digital Communication Coach

AI helps students improve their own message while preserving their original purpose and avoiding invented information.

Student ThinksStudent WritesAI HelpsStudent ReviewsStudent Decides
I am a first-year university student learning English for Creative Business. Here is my digital communication situation: [Describe the situation.] Here is my draft message: [Write your message.] Do not change the purpose of my message. Help me: 1. identify the audience and purpose; 2. suggest the most appropriate digital channel; 3. tell me whether synchronous or asynchronous communication is more suitable; 4. make my message clearer and more concise; 5. improve the tone so it sounds professional; 6. check netiquette, clarity, accuracy, and completeness; 7. keep the English at CEFR A2–B1 level; and 8. explain the most important changes. Keep my original meaning and do not invent information.
Self-Assessment

Metro Passport β€” Station 09

Students check whether they can apply the communication capabilities developed throughout the week.

Assessment for Learning

Evidence of Learning

Week 9 is not assessed through a quiz alone. Students create visible evidence of what they can actually do.

πŸ† Seven pieces come together as: MY DIGITAL COMMUNICATION PORTFOLIO
End-of-Station View

Week 9 Capability Map

The map shows the capability progression from understanding a digital situation to communicating professionally online.

Metro Interchange

Capability Bridge: Week 8 β†’ Week 9

Week 8 builds information exchange. Week 9 transfers that capability into professional digital environments.

Capability Bridge Week 8 to Week 9
Week 8: Exchange information β†’ Week 9: Communicate it professionally online
Student-Friendly Summary

Week 9 Learning Logic

The entire week can be summarized in one communication sequence.

Week 9 Learning Logic
SITUATION→CHANNEL→TIME→MESSAGE→TONE→NETIQUETTE→CHECK→SEND→DIGITAL TRUST
Most important message: β€œBefore you press SEND, make sure your message represents the professional you want others to see.”
Final Message

β€œProfessional digital communication means sending the right message, through the right channel, in the right way.”

Think Clearly. Choose Wisely. Write Professionally.

πŸ… Station 09 Completed β€” DIGITAL COMMUNICATION BUILDER
↑