MUST-WISDOM

The “Standard” and “Quality” Framework

A conceptual framework developed by Asst. Prof. Dr. Phorramatpanyaprat Tongprasong
Department of Creative Business and Digital Technology
Suan Dusit University

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Core Concept

Standard × Competency × Quality

MUST-WISDOM conceptualizes the intrinsic relationship between standards as defined expectations, competencies as human capabilities, and quality as meaningful outcomes. Rooted in Tongprasong’s competency thesis, the framework emphasizes thinking, acting, and digital application as core generic skills that transform formal standards into real-world performance.

Conceptual Differentiation

Standard

A defined and measurable benchmark representing formal expectations, requirements, and criteria. Standards provide consistency, safety, and a minimum baseline for performance.

Focus: Prescription
Nature: Objective, documented
Role: Foundation of quality

Quality

The degree to which performance meets or exceeds standards while fulfilling stakeholder needs and expectations. Quality reflects effectiveness, trust, and value.

Focus: Performance
Nature: Objective & subjective
Role: Outcome of competency

Relational Logic

From Standard to Sustainable Quality

Standards as the foundation – define expectations and criteria
Quality as the outcome – meeting and exceeding standards
Continuous improvement – quality advancement reshapes standards
Measurement & assurance – standards enable systematic evaluation

Global Alignment

MUST-WISDOM × SDGs

SDG 4 – Quality Education

Competency-based education, lifelong learning, and meaningful learning outcomes.

SDG 8 – Decent Work & Economic Growth

High-quality human capital supporting productivity, employability, and sustainable growth.

SDG 9 – Industry & Innovation

Digital competency, innovation capability, and applied knowledge for industry.

SDG 12 – Responsible Production

Ethical technology use, quality-driven systems, and long-term sustainability.

National Relevance

MUST-WISDOM × National Workforce Framework

The framework supports Thailand’s workforce agenda by shifting quality assurance from compliance to human capability outcomes, aligning education standards with occupational competencies, digital skills, and future workforce readiness.

Education Standard

→

Competency Development

→

Quality Workforce

→

Sustainable Economy

📄 Download Concept Paper (PDF)

References

Crosby, P. B. (1979). Quality is free: The art of making quality certain. McGraw-Hill.
Deming, W. E. (2000). Out of the crisis. MIT Press.
ISO (International Organization for Standardization). (n.d.). ISO 9000: Quality management systems—Fundamentals and vocabulary. Retrieved July 24, 2025.
Sarwono, J., & Arsianti, L. P. (2025). Analysis of the influence of digital competency on the effectiveness of technology-based training. Growth Journal Management and Business, 2(2), 76–84. https://doi.org/10.59422/growth.v2i02.652
Spante, M., Hashemi, S. S., Lundin, M., & Al-Khalifa, H. (2025). Digital competence and digital literacy in higher education research: Systematic review of concept use. Education and Information Technologies. Advance online publication. https://doi.org/10.1080/2331186X.2018.1519143
Tongprasong, P. (2023). Administrative model developing achievement oriented and creative work of the Ratanakosin Rajabhat University instructors [Doctoral dissertation, University of Phayao].

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