BACHELOR OF BUSINESS ADMINISTRATON PROGRAM IN
CREATIVE BUSINESS AND DIGITAL TEHCNOLOGY
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dBizTECH: ORGANIZATION CHART
*VISION
*INTRUCTORS/EXPERTORS PROFILE
*CO- CREATION PROJECTS
*Management Science Order NO. 155/2568
Topic: Appointment of the Program Operation Committee for the Bachelor of Business Administration Program in
Creative Business and Digital Technology for the Fiscal Year 2568-2569 (2025-2026)
To support the mission of improving the digital society and economy, we follow the program's simple ideas
of “Digital Wisdom, Creative Value, Global Development,” and work towards the vision of “A future shaped by
digital integration, potential unlocked through mindful awareness, creative expression, and innovative intellect,
” while meeting the program requirements set by the university and the Office of the Permanent Secretary of the Ministry.
The Faculty of Management Science, Suan Dusit University, hereby deems it appropriate to appoint a committee to perform duties as detailed below:
1.1 Asst.Prof. Suparat Khumbamrung
1.2 Asst.Prof. Dr.Thanakorn Paksa
Responsibilities:
1) The goal is to establish a coordination structure for effective collaboration and integration among various committees.
2) To coordinate and integrate the work among various committees to ensure efficiency and achievement of the established vision.
3) The goal is to develop a coordination plan that specifies activities, projects, and schedules related to the collaborative work of various committees.
4) To create communication mechanisms and promote a culture of collaboration.
5) To define performance indicators and evaluate the performance of various committee departments.
2. Digital Strategy and Planning Committee (STRAT-D)
2.1 Asst.Prof. Dr.Phorramatpanyaprat Tongprasong
2.2 Asst.Prof. Dr.Thanakorn Paksa
2.3 Asst.Prof. Suparat Khumbamrung
Responsibilities:
1) The goal is to establish the course and tactics for incorporating digital technology,aiming to cultivate “digital wisdom” throughout every aspect of the program.
2) The objective is to plan and develop digital platforms that promote learning and the creation of “value” and “worth” at an international level.
3) To regularly monitor and evaluate the performance of digital initiatives to achieve “Global Development.”
4) The goal is to plan the development of the program's digital personnel to build readiness for change.
3.1 Asst.Prof. Dr.Phorramatpanyaprat Tongprasong
3.2 Asst.Prof. Dr.Ladda Suanmali
3.3 Asst.Prof. Dr.Anchana Lakviramsiri
Responsibilities:
1) To promote and support the development of creativity and innovation to generate new “value” in the digital society and economy and the creation of academic “worth.”
2) Our goal is to organize activities and projects that foster the creative expression of digital arts and culture.
3) To establish collaborative networks with organizations and innovation experts at an international level.
4) To promote research and the development of new knowledge that can be applied for development at an international level.
4.1 Asst.Prof. Knitha Srianek
4.2 Asst.Prof.Chawalin Niamsorn
4.3 Asst.Prof. Dr.Thanakorn Paksa
Responsibilities:
1) To promote the mindful and balanced use of digital technology to build sustainable “digital wisdom.”
2) To develop curricula and activities that promote digital well-being in an era of digital integration.
3) Our goal is to create a safe and creative digital environment for the full development of potential.
4) To organize activities that promote learning about balanced living in the digital world.
5.1 Asst.Prof. Pichsinee Puttitaweesri
5.2 Asst.Prof. Dr.Anchana Lakviramsiri
5.3 Asst.Prof. Dr.Thanakorn Paksa
Responsibilities:
1) To develop digital community service projects that address the needs of society in the digital age.
2) Establishing collaborative networks with international organizations and institutions for “global development,” we aim to foster cooperation and knowledge exchange by promoting innovative solutions and sharing best practices. We will also assess the effects of these initiatives and ensure their sustainability and inclusivity for all community members.
3) Empowering underserved populations through digital literacy education and resources, we aim to raise awareness, evaluate impact, and refine strategies for greater effectiveness. Engaging local communities and stakeholders to foster ownership, we leverage technology and innovation to transform lives through meaningful digital engagement and promote the international exchange of digital learning and culture to create shared value.
4) To foster the creation of networks for alumni of Creative Business and related stakeholders at an international level.
6.1 Asst.Prof. Dr.Thanakorn Paksa
6.2 Asst.Prof. Knitha Srianek
6.3 Asst.Prof. Chawalin Niamsorn
6.4 Asst.Prof. Dr.Ladda Suanmali
Responsibilities:
1) To plan and execute creative digital communication and public relations strategies for the program.
2) To develop engaging and creative digital content and media to generate “value” in communication.
3) To achieve “Global Development” by building a strong brand and positive image for the program in the digital world, we will effectively leverage various digital platforms and tools, collaborate with stakeholders
for consistent messaging, and maximize outreach through innovative campaigns.
4) To promote international awareness and accessibility of the program through digital marketing, we will monitor and analyze the effectiveness of these strategies using data-driven insights to
refine future campaigns and collaborate with diverse stakeholders to ensure a cohesive and impactful global message.
This is effective from now until the end of the fiscal year 2026 (B.E. 2569).
Ordered on the 4th of April, 2025 (B.E. 2568).
Preeyanan Prayoonsak
(Assistant Professor Dr.Preeyanan Prayoonsak)
Dean of the Faculty of Management Science,
Suan Dusit University
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Office & Address:
5th Fl., 32 Bld.
Suan Dusit University,
295 Nakhonratchasima RD., Dusit,
Dusit, BKK, Thailand 10300.
TEL. +6622445748
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