ASST.PROF.PHORRAMATPANYAPRAT  TONGPRASONG, PhD, FHEA UKPSF

Abstract

This thesis presents media at various levels, from regional to global. The focus is on world media, which is representative of Western media concepts. Media, which is increasingly important Since the international system emerged after World War II, media has become increasingly important. The collapse of the communist system of government marked the end of the Cold War and the beginning of civilization. In the era of globalization and electronic communications, which play an increasing role in life and international relations, it is therefore necessary to analyze the ideas proposed by Professor Robert McChesney, a renowned expert in media and communication.

“First, let's consider a major media company based in the United States. It is spreading across the world at dangerous speeds. The crucial aspect is the ability to expand internationally without facing obstacles from rivals. Second, integration brings things together. Integration is currently a top priority. Especially industries related to media. Large media conglomerates are increasingly supporting the key players in this growing area of interest.”

The study aims to 1) To comprehend how the global media system operates and distribution of media 2) To understand Robert McChesney's perspectives on global media distribution. 3) To learn about Thai individuals' consumption of both internal and external media. 4) To understand the media's role and trajectory in international relations. 5) To understand whether and to what extent Western media, as represented by the United States, influences the direction of Thailand's media. We sourced the data for this study from books, theses, research studies, journals, printed materials, electronic media, and the Internet. The thesis report summary form served as the primary tool for data collection. It consists of four parts: The basic information for writing a thesis includes details about the content analysis results, the conclusion, and recommendations. Theses undergo qualitative or descriptive data analysis and synthesis, employing content analysis techniques grounded in evidence.

The data collection circumstances indicate that Robert McChesney's ideas do not apply to Thailand. Because the main media owners in Thailand are still people in Thailand, the types of programs that Thai people are most interested in are still Thai dramas, news programs, and things that come with movies or radio television programs that Thai society and other world societies as well, that is, Western culture.

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